on branding.

Zīmolam ir kritiska nozīme, taču daudzi to vēl nesaprot. Ir svarīgi nevis panākt atpazīstamību, bet to, lai patērētājam rodas interese nopirkt produktu.

More here:

http://www.interbrand.com/en/knowledge/blog/post/2012-04-04/Interbrand-s-Global-CEO-Jez-Frampton-on-Building-Unbeatable-Brands.aspx

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